Product · Product Studio · Berlin, DE
Chair in Context
A lounge chair placed the way a buyer actually meets it — in a room, with light that belongs to the architecture.
TypologyLounge chair
ContextResidential interior
LightNorth window
UseSales + e-comm
The brief
Catalog white is necessary. Context is how it sells. This plate puts the chair in a room whose Kelvin and floor match the architecture, not a generic backdrop.
How it was made
- Keep the silhouette from 3D
- Match room Kelvin
- Hold contact shadows
- Export for sales and web
The buyer and the architect finally saw the same chair.Berlin studio
